Business profile
Publish accurate profile details and understand which identity decisions remain with Meta.
Treat the profile as a customer-facing business identity. Preview each change, publish deliberately and compare the returned profile with the intended result.
Open your live WhatsApp Business profile
Read the provider-backed profile of the connected number.
Choose a suitable business profile photo
Prepare a recognisable image that remains clear in the circular preview.
Publish a WhatsApp profile photo
Send the reviewed photo to Meta and inspect the returned result.
Understand profile photo file limits
Prepare an image within the editor's supported format and size.
Fix a cropped or unclear profile image
Adjust the source composition before publishing a replacement.
Update the About line
Write a short introduction that accurately represents the business.
Write a useful business description
Explain the service and the next customer action within the available space.
Change the business category
Choose the available category that best represents the actual activity.
Update the public business email
Publish an attended support address customers can use.
Update the public business address
Keep the profile address aligned with the location customers should use.
Add the primary business website
Link the profile to the relevant public business destination.
Add a second website responsibly
Use the second website slot for a distinct customer need.
Remove outdated profile information
Clear supported obsolete details without replacing them with invented values.
Read the current display-name approval
Interpret the name status returned for the connected number.
Request a business display-name change
Use the provider review route for a change to the public name.
Understand a pending name change
Avoid treating an unfinished review as a confirmed public rename.
Handle a rejected display-name request
Review the provider's decision before submitting another name.
Understand official business account status
Distinguish a provider-reported badge state from ordinary name approval.
Publish opening hours in the description
Make service availability visible using the supported description field.
Separate public hours from automated response hours
Keep customer information and workflow schedules consistent but independently managed.
Check profile changes after saving
Use the returned provider state to confirm what actually changed.
Recover from a failed profile save
Keep the draft while investigating the provider or connection problem.
Manage a profile from the mobile app
Use the native profile editor with the same connected number and provider state.
Coordinate profile edits across a team
Prevent simultaneous edits from replacing one another unexpectedly.
Review profile links and claims periodically
Keep the public identity useful as the business changes.
Relevant public sources
- Meta: WhatsApp business profile referenceProvider technical reference
- WhatsApp Business Messaging PolicyProvider policy